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Operators Newsletter

Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.

Simple Productivity Framework by a CEO and for Executive Leaders
Featured Post

Your (Simple) Productivity Framework

We’ve all been there. It’s the end of a day, a week, a month. Your calendar was packed. You’re burnt on both ends. Busy doesn’t begin to describe it. And yet, you’re haunted by a sickening feeling + one question. What did I really get done? For leaders, executives, and especially CEOs … productivity isn’t just elusive. It can be outright crushing. Good news. Today that ends. 🏆 Matt Bertulli shares his productivity framework for founders 📊 Connor MacDonald on the one metric he (CMO) cares...

The Single Greatest Practice as CEO: Clarity, Speed, Results & Morale

🏆 Cody Plofker on the single greatest thing he’s done as CEO 💸 Connor MacDonald shows you how to unlock profit pre-Q4 😍 Sarah Levinger on why truly great marketing is about “us” 📈 Connor Rolain with dead-simple ways to increase list growth 🗞️ Top five headlines from this week in consumer (DTC) news 🤫 Plus an invitation to present at our next Operators event Connor MacDonald CMO, Ridge Unlock Post-Purchase Profits Before Black Friday Hits At Ridge, we don’t wait until Q4 to prep for Q4. When...

The World Needs More of You & You Need New Ad Channels

💪 Sean Frank on why the world needs more of you 📊 Connor Rolain with AOV and upsell benchmarks 💀 Mehtab Bhogal how to keep new ad channels alive 🤑 Mike Manheimer wants to get you ready for Q4 🗞️ Top five headlines from this week in consumer news Mike Manheimer Postscript, CCO Leaving Yotpo? We’ll Get You SMS-Ready Well Before Q4 Yotpo is exiting the SMS and email business to focus on reviews, loyalty, and UGC. Here are my thoughts … It was a really tough week for customers of Yotpo SMS and...

Selling Your DTC Brand: Everything You Need to Know

Finally, it’s here. Months in the making — over a decade if you count his years as a banker, lawyer, and now president of HexClad … Everything you need to know about selling your brand. 🤑 Jason Panzer shares the five keys on how to sell an ecommerce business 🛍️ Cody Plofker reveals Jones Road and True Classic’s net-new growth unlock 🗞️ Top five headlines from this week in consumer news + three free resources Oh, and a bonus that’s almost gone. Cody Plofker CEO, Jones Road Beauty $500M Brand...

21 Questions to Answer Before You Sell Your Ecommerce Business

You want to sell your brand. Maybe not today. Maybe not in total. Or maybe, an outright exit the moment the money’s right … is exactly what you want. Regardless, selling is the dream. It’s validation. It’s freedom. It’s how you create generational wealth. That’s why today … We’re sharing the first of two insider playbooks on how to sell your brand. And that’s not all. 🤑 Matthew Bertulli guides you through 21 questions every founder needs to answer ✈️ Jason Panzer with an international and...

How to Run Meetings That Get Stuff Done + Template

No room for a clever introduction. 💩 Tyson Drake with a step-by-step template for meetings that get [stuff] done 💰 Cody Plofker reveals how Jones Road is driving incremental, new customers 📊 Connor MacDonald on the most critical thing DTCs “don’t know they’re doing” 🤩 Connor Rolain pulls back the curtain on celebrities x creating brand loyalty 🗞️ Top five headlines in consumer news with executive summaries and links With a bonus + teaser at the end … Cody Plofker CEO, Jones Road Beauty Meta &...

How to Build a $100M Brand From Zero

This is it. Without exaggeration … The most valuable email we’ve ever sent. 🤯 Sean Frank unloads 10 steps, stage-by-stage, on how to build a $100M brand 📊 Stuart Chaney reveals the latest (data-backed) state of ecommerce in 2025 🗞️ Top five headlines in consumer news with executive summaries and links With bonuses on Prime Day + “DTC” 🐟 Stuart Chaney Founder & CEO, Rivo 2025’s State of the Merchant Report The results are in! Hundreds of brands — across industries, growth stages ($1M–$40M),...

Six AI Use Cases, Life or Death After Exit & Prime Day Tips

🤐 Sam Parr pulls back the curtain on what happens after founders sell 🤖 Matthew Bertulli shares six AI use cases he’s using to drive financial impact 📊 Connor + Sean Frank reveal the one and only metric “that really matters” 💰 Connor MacDonald drops five not-too-late tips for your Prime Day plans As well as the five biggest headlines from this week in consumer news, with executive summaries and links. Aaron Orendorff Executive Editor Rich or Dead? The Truth About Exits Ever wonder what...

Three Characteristics of Championship Organizations

It’s time to celebrate! 🏆 Mike Beckham with front-row, behind-the-scenes lessons on champion leaders 😍 Connor Rolain shares two examples of how to move beyond transactions 📊 Top five headlines in consumer news with executive summaries and links Plus, bonus festivities at the end … Connor Rolain HexClad, Head of Growth The Slow Death of Transactional Reward Programs I’m noticing a lot of brands’ reward programs moving away from discount codes and towards unlocking free gifts + exclusive perks...

Survive + “Now We Build”: Ecommerce Year to Date

🤬 Sean Frank shares about ecommerce year to date and how Ridge is still “rolling” 📊 Connor MacDonald reveals the results from Memorial Day and Father’s Day 🗞️ Five biggest headlines from this week in consumer news with summaries And an update (at the end) on last week’s Operators Assemble recordings + resources … they’re coming! Sean Frank Ridge, CEO Now We Build. Survival (Ecom YTD) Last week at the operators event, somebody asked about our "north star" metric. The guys said smart things,...