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Operators Newsletter

Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.

How to Grow from 7 to 8 Figures via Organic Social
Featured Post

Your 7 → 8 Figure Organic Playbook

This one is for the people … 📊 Cody Plofker on the three stages of paid growth for 7–8 figure brands 🤯 Drew Arciuolo unloads everything you need to grow via organic social 🔥 Top-5 stories from this week’s trending news with executive summaries Cody Plofker CMO, Jones Road Beauty The 3 Stages of Paid-Media Growth As much as I love recording with the Connors, it’s easy to forget our stages of growth aren’t “normal.” If you’re 7–8 figures in annual revenue, taking advice from 9-figure brands is...

HexClad’s 20 Best-of-the-Best Ecommerce Tools

Wow. Last week, Sean Frank took over the newsletter to unleash Ridge’s +$100M partner stack. In it, he wrote: If you like the format, I will do a stack graveyard of every shitty partner ever.10 replies, we’ll do it. The responses poured in. The people have spoken. And Mr. Frank has agreed to release the graveyard. But before the s*** list … Today’s newsletter is the single most-detailed, most-helpful, most-culinary, most-“donkey”-free list so far! Connor Rolain HexClad, Head of Growth...

Ridge’s +$100M Tech & Vendor Stack: 53 Ranked, Reviewed

Strap in. This one might get bumpy. For the first time, Sean Frank (CEO of the 9-figure juggernaut Ridge) is taking over the newsletter. If you haven’t experienced Sean before … He does not pull his punches. Nor is he “safe” for work. He is, however, a brilliant operator. And a genuinely caring human who pours himself out to help others. Here we go! Editor’s Note: This is the fourth of five technology and agency stacks — one for each of the Operators’ brands. Once complete, we’ll compile them...

5 Ways & 10 Tips on Q4 Burnout + How to Launch Products

We interrupt your regularly scheduled stack to bring you something … Timely, practical, and heartfelt ❤️🔥 Panagiota Hatzis (VP at HexClad) 5 ways + 10 tactics to tackle Q4 burnout 🚀 Mike Beckham on how to launch new products in new verticals — 6 steps 👻 Top-5 stories from this week’s news with summaries and a spooky bonus Panagiota Hatzis VP of HR, HexClad Five Ways + 10 Tactics to Address Burnout Amid Q4 Long hours. High expectations. Constant monitoring of all platforms to see if your ads...

20+ Black Friday Tips & Pela Case’s Tech + Agency Stack

What a milestone! You’re one of 9 million* brilliant weekly readers of the Operators Newsletter. Today … 📱 Matthew Bertulli & Pela Case’s Dir. of Marketing unveils its tech + agency stack 🎁 Connor MacDonald unloads 20+ Black Friday tips and a last-minute checklist 📈 Top-five stories from this week’s trending news with executive summaries * Source in conclusion Matthew Bertulli CEO, Lomi & Pela Case Editor’s Note: This is the third of five technology + vendor stacks — one for each of the...

Jones Road Beauty’s Tool + Agency Stack: Revealed & Reviewed

No time to waste! Because this barely fit into a single email … 🤯 Cody Plofker reveals and reviews Jones Road Beauty’s 30+ tool & vendor stack 📊 Connor Rolain shows you how to make analytical ad decisions (3 questions) 🗞️ Top-five stories from this week’s treading news with links and summaries Connor Rolain Head of Growth, HexClad Three questions form the backbone of our media-buying here at HexClad. What ads are … Driving the best performance? Hitting performance benchmarks? Improving our ad...

Simple Modern’s $100M+ Stack; AOV, CRO & Profit

It’s here. And it’s glorious! 🤑 Bryan Porter reveals Simple Modern’s +$100M technology & vendor stack 📦 Mike Beckham shares how AOV & CRO can make “free” shipping … profitable 📊 Connor Rolain shows you why hard + soft metrics = (new) winning ads Along with this week’s top-five trending stories, links, and executive summaries. Connor Rolain Head of Growth, HexClad How to Find New Creative Winners (That You’re Probably Missing) Finding new ads that outperform the scale and efficiency of legacy...

5 Leadership Lessons via Shopify’s President & How to Fire

Read or share online Today’s Operators Newsletter … 🏆 Cody Plofker on 5 leadership lessons straight from Shopify’s president 😬 Sean Frank on when + how to fire — the hardest decision in leadership 🎁 Connor Rolain on the ultimate Black Friday ad strategy & 2025 bets 📊 Connor MacDonald on pacing uneven holiday revenue (Sheet + Loom) Along with this week’s top-five trending stories, links, and executive summaries. Connor Rolain Head of Growth, HexClad The Ultimate Black Friday & Cyber Monday Ad...

5 Ways To Make MORE Profit & Q4 Inventory

It’s not the money you make. It’s the money you get to keep … 🤑 Mehtab Bhogal reveals 5 ways to make your DTC business more profitable. 📊 Connor MacDonald shares his “worse-but-better” Sheet + Loom. 🎁 Matt Bertulli has an honest conversation about Q4 inventory planning. 🤯 Reza Khadjavi goes BTS on Motion’s $30M raise and a new (free) ad tool. Plus, this week’s top-five trending news with links and executive summaries. Reza Khadjavi CEO, Motion It was a wild week for Motion. We announced our...

How to Forecast Q4 Profit, Unlock TV Ads with 5Qs + Haunting

So good, it’s scary … 📺 Sarah Carusona unlocks TV advertising by answering 5 questions. 📊 Connor Rolain on how to forecast contribution margin — just in time for Q4. 🤯 Connor MacDonald drops a last-chance listicle stacked with 15 “reasons why.” 👻 Matt Bertulli challenges you to look into the eyes of a haunting subject. This week’s top-five trending news with links, executive summaries + a bonus 🐼 Connor MacDonald CMO, Ridge 15 Reasons Why You Should Attend This Week’s Creative Strategy Summit...