🚨 Sean Frank with an unsolicited warning + two free resources ✅ Cody Plofker shares one checklist along with two “checklists” 🤑 MAËLYS’ CMO steps into the light to reveal a $150M+ brand But first … If you signed up for yesterday’s Operators Masterclass, the replays will be hitting your inbox early next week! As soon as they’re ready, we’ll send them. Sean Frank CEO, Ridge This Is a WARNING and Some Helpful Things A few days ago, I asked my followers what the *worst* software they ever paid...
7 days ago • 2 min read
The people have spoken. An avalanche of responses: “Make Matt cover the fundamentals.” That’s what Mr. Bertulli asked you to write back last week when he shared everything you need to know about acquiring more customers from the tactical perspective. Today, we’re back with … 🏛️ Matthew Bertulli on three pillars before you spend a dollar ✅ Cody Plofker reveals his + the Connors’ expansion checklists 🗞️ Top five headlines from this week in consumer (DTC) news Matthew Bertulli CEO, Pela & Lomi...
10 days ago • 10 min read
🤑 Matthew Bertulli show you how to acquire more customers ✌️ Sean Frank tells you not one but two places you should go 🚨 Top five headlines from this week in consumer (DTC) news Sean Frank CEO, Ridge SEAN, WHAT EVENT SHOULD I GO TO NEXT? If you are in LA like Connor and me, you should go to the League of Originals LA Summit. It is Nov 7. I have spoken there before. This is an unpaid RECOMMENDATION I have known the team that runs it since we were agency media buyers together. They are good...
17 days ago • 12 min read
Here’s what this email doesn’t have. Cliché advice to start your sale earlier + discount deeper. Short-sighted tactics that’ll leave you, your brand, and your customers hungover after the holidays. And the best thing it doesn’t have? A framework that’s too-little, too-late. Instead, this is a month-by-month breakdown of how to win Black Friday and launch into 2026 🎁 Cherene Aubert reveals a holiday plan for driving Q4 → Q1 🎟️ Sean Frank wants you to meet this year’s winners for free 🤓 Aaron...
24 days ago • 10 min read
Exclusive. Unprecedented. Invaluable. You’re getting an unabridged, behind-the-scenes, and updated look at Matt Bertulli’s forthcoming book. As the CEO of Pela Case and Lomi , Matt’s been in the consumer-product game for over 20 years. This excerpt chapter is centered on what he calls the … Brand Health Checklist It’s an eight-part framework for scoring your business and then knowing how to improve. But first, breaking news + a quick reminder our Operators Masterclass is underway! Alex Beller...
about 1 month ago • 11 min read
A Craigslist ad. Zero experience. No resume. Just a cover letter written at 9pm. And showing up cold the next morning for an interview he wasn’t invited to. That’s how today’s “Operators Titan” got his start. Fast-forward seven years and … Well, I don’t want to spoil the ending. But it has something to do with being CMO at the largest leather manufacturer in North America and generating over $500 million in lifetime sales. Operators Masterclass This email is part of a new series we’ve...
about 1 month ago • 8 min read
🥳 Bryan Porter with 30 lessons on Simple Modern’s 10 years 📊 Connor Rolain shares his daily holiday revenue pacing Sheet 🥶 Cody Plofker reveals a surprising ad that stopped him cold 📅 Mike Manheimer gives you the ultimate planner + calendar Plus, this week’s top-five headlines in consumer news along with a special announcement at the end. Cody Plofker CEO, Jones Road Beauty This Ad Stopped Me Cold We all talk about building better funnels. But, most brands are still missing one of the...
about 1 month ago • 10 min read
The wait is over … But this isn’t your typical “announcement.” Yes, we launched a brand-new show. Yes, it is the highest-production, deepest-researched, most narrative-driven, most over-delivering on truth, drama, and humor project we’ve ever undertaken. And yes, there is a new sponsor. However, none of that matters if it doesn’t serve you. That’s why we want to introduce you to Operators Titans + the Operators Masterclass on Channel Expansion … 🔥 Sean Frank reveals just about everything (in...
about 1 month ago • 10 min read
Not marketing. Not talent. Not brand or storytelling. The number one growth level in any consumer product business is right there in the name … Product 🛠️ Mike Beckham with 5 asymmetric principles for new products 🤔 Mehtab Bhogal asks 11 questions to fill your product pipeline 📅 Cody Plofker reveals where to find (more) holiday margins 📈 Connor MacDonald shares how you can 3x your list growth Connor MacDonald Ridge, CMO Why I Never Ask for a Phone Number First When it comes to pop-ups, we...
about 1 month ago • 13 min read