We asked. You answered. 🤑 Connor Rolain on HexClad’s Black Friday offer merchandising strategy. 🏆 Mike Beckham unearths 3 requirements for excellence (the last will shock you). 🎁 Cody Plofker with a countdown + invitation to this year’s biggest event. 📊 Connor MacDonald, Mr. “You’re Only As Good As Your UTMs” … finally delivers. Plus, this week’s top-five trending news stories with links + executive summaries. Cody Plofker CMO & CRO, Jones Road The countdown to Motion’s Creative Strategy...
10 days ago • 10 min read
Today’s all about revelations … 🏆 Connor MacDonald reveals Ridge’s top ad that helped generate +$4M. 🎁 Cody Plofker reveals Jones Road’s top-to-bottom, step-by-step Q4 plans. 🤔 Jason Panzer reveals the distinctions between “kindness vs gentleness.” 📅 Connor Rolain reveals where he’ll be (with 20 other DTC leaders) this week. As well as a roundup of the top-five trending news stories with links + summaries. Connor MacDonald CMO, Ridge An Executive’s Guide to Creative Analytics As much as I’d...
17 days ago • 9 min read
31 reasons to keep reading … ⬇️ Matt Bertulli on fixing management. 1 word + 3 rules 😍 Connor MacDonald on powerhouses. 3 (us) + 4 (more) faces 🎁 Sean Frank on holiday planning. 7 peaks + 1 valley 🚀 Connor Rolain on scaling new ads. 3 campaigns + 4 steps And this week’s top-five (5) trending news stories with executive summaries. THE SPOTLIGHT Connor MacDonald Don’t Miss (Us!) the Marketing Operators and These Four Creative Powerhouses Last week, Connor Rolain hyped our upcoming AMA on Black...
24 days ago • 8 min read
💰 Sean Frank: Most Powerful Lesson Ever 🎁 Connor Rolain: Black Friday Execution 📉 Matt Bertulli: Derisking a 2–3X Opp 🤔 Connor MacDonald: Rolling Reach Q&A Plus, a roundup of this week’s trending news. THE SPOTLIGHT Connor Rolain Ask the Marketing Operators: Black Friday, Cyber Monday Execution & 2025 Big Bets On Sep 19th, we’re bringing the Marketing Operators podcast to Motion’s online event series ↓ The 2024 Creative Strategy Summit Connor MacDonald, Cody Plofker, and I will share how our...
about 1 month ago • 8 min read
Best. Newsletter. Ever? You decide; it’s a doozy … 🎨 ‘High’ vs Formulaic: Invitation from Cody Plofker 🌪️ Tornadoes vs Funnels: 3 Steps by Cherene Aubert 📈 New vs Old: Rolling Reach via Connor MacDonald 📊 Fact vs Fiction: DTC Data Deck with Taylor Holiday Plus, an executive summary by Drew Fallon on Hims & Hers 2Q24 earnings breakdown. THE SPOTLIGHT Cody Plofker Don’t Miss Motion’s 2024 Creative Strategy Summit: Registration Is Open The last time Motion hosted an event series — Make Ads That...
about 1 month ago • 7 min read
Growth in every way, shape, and form … 📊 Taylor Holiday Growth x Ecommerce YoY Data 🤑 Connor MacDonald Growth x Net-New Creative Testing 💪 Sean Frank Growth x Survival & Winning 2024 🏆 Jason Panzer Growth x Hiring & Leading People Don’t miss that last one on growth x people — it’s been our most-requested topic by a landside. THE SPOTLIGHT Connor MacDonald How Many Creatives Should You Launch Each Month Based on Your Budget? Even more to the point … How many creative tests should your brand...
about 1 month ago • 6 min read
You want practical? Here comes practical … 📊 The Spotlight Cody Plofker’s creative-testing formula. 📱 The Operation Matt Bertulli’s retail-from-DTC opportunity. 💰 The Resource Connor MacDonald’s worse-but-better calculator. 😬 The Addendum Mike Beckham’s disaster-prevention tactics. Along with this week’s trending news + a special call for contributors at the end. THE SPOTLIGHT Cody Plofker How Jones Road Beauty Perfected Our Creative-Control Testing Formula At our scale and size, we need a...
about 2 months ago • 7 min read
This one right here, this is why you signed up … 🤑 The Operation Exclusive lessons on HexClad’s $100M investment by Fox and Gordon Ramsay from Jason Panzer. 🔥 The Spotlight Behind-the-scenes, five-step creative breakdown of the brand’s production flywheel by Connor Rolain. 📈 The Addendum Applications on the most important thing DTCs “don’t realize they’re doing” via Connor MacDonald. Plus other stuff — like trends, resources (landers + funnels), Prime Day numbers (flexes), and more. THE...
about 2 months ago • 6 min read
Let’s get right to it … Because packed is an understatement. 📦 Mike Beckham on free-shipping thresholds, AOV & CRO 📊 HexClad’s ad naming conventions + data visualizations 💀 Sean Frank with 10 lessons on last week’s zombie brands 🏈 Jason Panzer’s “addendum” to Super Bowl ads (EP060) 🤔 Q&A contribution straight from our own Operators Slack SPOTLIGHT Connor Rolain Creative Performance, Naming Conventions & Data Visualization Most DTC brands rely on paid social for customer acquisition, making...
2 months ago • 8 min read