Exclusive. Unprecedented. Invaluable. You’re getting an unabridged, behind-the-scenes, and updated look at Matt Bertulli’s forthcoming book. As the CEO of Pela Case and Lomi , Matt’s been in the consumer-product game for over 20 years. This excerpt chapter is centered on what he calls the … Brand Health Checklist It’s an eight-part framework for scoring your business and then knowing how to improve. But first, breaking news + a quick reminder our Operators Masterclass is underway! Alex Beller...
13 days ago • 11 min read
A Craigslist ad. Zero experience. No resume. Just a cover letter written at 9pm. And showing up cold the next morning for an interview he wasn’t invited to. That’s how today’s “Operators Titan” got his start. Fast-forward seven years and … Well, I don’t want to spoil the ending. But it has something to do with being CMO at the largest leather manufacturer in North America and generating over $500 million in lifetime sales. Operators Masterclass This email is part of a new series we’ve...
16 days ago • 8 min read
🥳 Bryan Porter with 30 lessons on Simple Modern’s 10 years 📊 Connor Rolain shares his daily holiday revenue pacing Sheet 🥶 Cody Plofker reveals a surprising ad that stopped him cold 📅 Mike Manheimer gives you the ultimate planner + calendar Plus, this week’s top-five headlines in consumer news along with a special announcement at the end. Cody Plofker CEO, Jones Road Beauty This Ad Stopped Me Cold We all talk about building better funnels. But, most brands are still missing one of the...
19 days ago • 10 min read
The wait is over … But this isn’t your typical “announcement.” Yes, we launched a brand-new show. Yes, it is the highest-production, deepest-researched, most narrative-driven, most over-delivering on truth, drama, and humor project we’ve ever undertaken. And yes, there is a new sponsor. However, none of that matters if it doesn’t serve you. That’s why we want to introduce you to Operators Titans + the Operators Masterclass on Channel Expansion … 🔥 Sean Frank reveals just about everything (in...
23 days ago • 10 min read
Not marketing. Not talent. Not brand or storytelling. The number one growth level in any consumer product business is right there in the name … Product 🛠️ Mike Beckham with 5 asymmetric principles for new products 🤔 Mehtab Bhogal asks 11 questions to fill your product pipeline 📅 Cody Plofker reveals where to find (more) holiday margins 📈 Connor MacDonald shares how you can 3x your list growth Connor MacDonald Ridge, CMO Why I Never Ask for a Phone Number First When it comes to pop-ups, we...
26 days ago • 13 min read
We interrupt your regularly scheduled program to bring you something … Timely, practical, and heartfelt Not one, but two write-ups to help you and your people survive the coming holidays. And that’s not all. We’ve also got three free resources, two new episodes (ICYMI), and a singularly “Sean” take on AI that isn’t bulls***. Panagiota Hatzis VP of HR, HexClad Preventing Q4 Burnout Starts in Q3 Spoiler alert. Q4 isn’t three months. It’s really just a hyperconcentration of six weeks. In fact,...
about 1 month ago • 8 min read
You’re going to hate me for this, but we’re … 16 days from Q4 74 days from Black Friday <100 days from Xmas cut-offs Thankfully, today’s newsletter is equal parts jump-start to your holiday planning and final checks on what you’re cooking. 🎁 Connor MacDonald with 25 (or something) Black Friday tips 💰 Cody Plofker adds 14 more tips to fill your funnel right now 🙌 Connor Rolain shares how you can create a “yes” ladder 📅 Mike Manheimer gives you a 60-day playbook + calendar 🤓 Aaron Orendorff...
about 1 month ago • 8 min read
Today’s the (BIG) Day We’re going live with the Operators Black Friday Online Event in just a few hours! To help you make the most of our time together, two things. First, it’s not too late to submit your questions for the (1) leadership, (2) marketing, or (3) finance sessions. Hit reply right now if you’ve got one! Second, here’s the agenda with links to join every keynote, Q&A booth, training, lightning panel, and the closer. All times are EST … 1–2pm (EST): Black Friday Keynotes...
about 1 month ago • 1 min read
This email isn’t for everyone. If you’re happily leading a 6, 7, or 8-figure brand with zero desire to smash the $100M+ barrier, that’s awesome. And this one isn’t for you. But if you’re struggling with stalled growth, if you’ve got lofty goals, or if you feel lost — good news. Today, special guest (fan favorite) Cherene Aubert will guide you stage by stage, channel by channel through … Why most brands won’t hit nine-figures and what you can do about it. That’s not all. Cody Plofker invites...
about 1 month ago • 12 min read