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Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
🤠 Nate Lagos drops a 3-step playbook to craft winning ads 🤑 Connor MacDonald with how to cut your email bill by 50% 🤩 Connor Rolain reveals how HexClad 2x’d their site opt-ins Plus, the top five headlines in consumer. Connor MacDonald CMO, Ridge How Much Are You Paying For Email Every Month? Email platforms have been double dipping. As your list grows, they charge you more. And when someone signs up with multiple emails, you pay for them more than once. The good news? Postscript is taking on...
How does a new brand with only 12 reviews and zero organic presence convert customers on Meta? 💰 Cody Plofker reveals how to sell a new product with no track record 😎 Sean Frank recommends a couple 20yr olds to run your TikTok Shop 📊 Matt Bertulli shows you how to benchmark your Black Friday numbers Sean Frank CEO, Ridge Too unc for TikTok Shop? Hire 20yr olds. TikTok Shop will surpass $100B GMV globablly this year. At Ridge, it does six figures a month. too unc to be on TikTok Shop-Just hire...
Here’s what this email doesn’t have. Cliché advice to start your sale earlier + discount deeper. Short-sighted tactics that’ll leave you, your brand, and your customers hungover after the holidays. And the best thing it doesn’t have? A framework that’s too-little, too-late. Instead, this is a month-by-month breakdown of how to win Black Friday and launch into 2027 🥳 Cherene Aubert reveals a holiday plan for driving Q4 → Q1 💸 Derek Lauermann shares how to spend your next ad dollar 🗞️ Top five...