Today! Black Friday Operators Agenda


Today’s the (BIG) Day

We’re going live with the Operators Black Friday Online Event in just a few hours!

To help you make the most of our time together, two things.

First, it’s not too late to submit your questions for the (1) leadership, (2) marketing, or (3) finance sessions.

Hit reply right now if you’ve got one!

Second, here’s the agenda with links to join every keynote, Q&A booth, training, lightning panel, and the closer.

All times are EST …

1–2pm (EST): Black Friday Keynotes

​9ops.co/black-friday​

★ Cherene Aubert, SVP at ILIA Beauty
★ Jerel Blades, Head of Growth at Tushy
★ MacCoy Merkley, Portland Leather CMO

2–2:45pm (EST): Lightning Panels

Five minutes each. No slides. A single holiday tactic or strategy from ecommerce’s biggest brands and names.

​9ops.co/black-friday​

★ Grüns CMO: Connor Dault
★ Ministry of Supply: Aman Advani
★ Brand “Therapist” Sarah Levinger
★ Obvi CEO & Founder: Ronak Shah
★ Creator Venture: Emily Herrera
★ birddogs CMO: Aaron Esmailian
★ Shopify Community: Grace Clarke
★ SET ACTIVE: Elle Rudnick
★ Hexclad VP HR: Panagiota Hatzis

2:45–3pm (EST): Q&A Booths

⦿ Fulfil: ​9ops.co/fulfil​​
⦿ Northbeam: ​9ops.co/northbeam​​
⦿ Richpanel: 9ops.co/richpanel ​
⦿ Aftersell: ​9ops.co/aftersell​​
⦿ Postscript: ​9ops.co/postscript​
⦿ Rivo: ​9ops.co/rivo​​
⦿ Highbeam: ​9ops.co/highbeam​

3–3:45pm (EST): Breakout Trainings

Join the 9 Operators, Marketing Operators, or Finance Operators for a curated session with resources, tools, and exercises.

★ Leadership: 9ops.co/leadership
★ Marketing: 9ops.co/marketing
★ Finance: 9ops.co/finance​

3:45–4pm (EST): Leadership Keynote

​9ops.co/black-friday​

Don’t miss Katy Mimari (CEO of nine-figure DTC juggernaut, Caden Lane) as she presents How Not to Be OOO This Holiday Season. Heartwarming. Tearjerking. Lifegiving.

With thanks and anticipation,
Aaron Orendorff
Chief Content Officer


Operators Newsletter

Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.

Read more from Operators Newsletter
How to Create Winning Ads: 3-Step Framework With Results

🤠 Nate Lagos drops a 3-step playbook to craft winning ads 🤑 Connor MacDonald with how to cut your email bill by 50% 🤩 Connor Rolain reveals how HexClad 2x’d their site opt-ins Plus, the top five headlines in consumer. Connor MacDonald CMO, Ridge How Much Are You Paying For Email Every Month? Email platforms have been double dipping. As your list grows, they charge you more. And when someone signs up with multiple emails, you pay for them more than once. The good news? Postscript is taking on...

How New Brands Win on Meta: 8 Tactics Working For Us Right Now

How does a new brand with only 12 reviews and zero organic presence convert customers on Meta? 💰 Cody Plofker reveals how to sell a new product with no track record 😎 Sean Frank recommends a couple 20yr olds to run your TikTok Shop 📊 Matt Bertulli shows you how to benchmark your Black Friday numbers Sean Frank CEO, Ridge Too unc for TikTok Shop? Hire 20yr olds. TikTok Shop will surpass $100B GMV globablly this year. At Ridge, it does six figures a month. too unc to be on TikTok Shop-Just hire...

Black Friday to Q1 Month-By-Month Playbook to Win Q4 + 2027

Here’s what this email doesn’t have. Cliché advice to start your sale earlier + discount deeper. Short-sighted tactics that’ll leave you, your brand, and your customers hungover after the holidays. And the best thing it doesn’t have? A framework that’s too-little, too-late. Instead, this is a month-by-month breakdown of how to win Black Friday and launch into 2027 🥳 Cherene Aubert reveals a holiday plan for driving Q4 → Q1 💸 Derek Lauermann shares how to spend your next ad dollar 🗞️ Top five...