When traffic goes up, efficiency goes down. It’s as universal as it is frustrating. But … what if you didn’t have to choose? That’s what Original Grain pulled off over the last 12 months — increased traffic and CVR, AOV + profit per session. Today, its VP of marketing is revealing their framework to show you how. 📊 Nate Lagos with three tactics to lift the metrics that matter 😶 Mike Beckham shares his apolitical take on tariffs & trade 💰 Connor MacDonald invites you to “experience”...
11 days ago • 11 min read
You know the headlines. No point in rehashing them. Let’s get right to it — frontline guidance to help you navigate the tariffs … 🤑 Mehtab Bhogal with 10 proven strategies to raise prices 🏆 Matthew Bertulli explains how small brands can still win 🏡 Mike Beckham on “mowing,” $40M in costs, and wartime Along with this week’s biggest consumer news to prove it’s not just doom ‘n gloom. 🎁 Plus, an all-in-one resource at the end to (hopefully) make applying the tactics as helpful as possible....
18 days ago • 13 min read
There’s no reason to hold back. Today is the most important email we’ve ever sent. An unabridged, deep dive into the state of ecommerce. By an operator, for operators … 🔥 Sean Frank unleashes 10 ways to not get cooked in 2025 📊 Connor MacDonald on how to test “what happens next” 🤖 David Segal reveals how to combine AI and your finances Plus, this week’s biggest consumer headlines with links and executive summaries. Connor MacDonald Ridge, CMO What Happens Next? How to Make Each Customer Feel...
25 days ago • 13 min read
We interrupt your regularly scheduled Sean Frank “battle cry” with breaking news … It’s not the money you make. It’s the money you get to keep. Sound cliché? It is. But that doesn’t mean it isn’t true. 🤑 Mehtab Bhogal shows you five ways to make your DTC brand more profitable. 🙈 Cody Plofker reveals a “hidden opportunity” to lift margin per session. 📊 Connor MacDonald shares his worse-but-better Sheet + Loom (classic). Plus, the five biggest headlines from this week in consumer with executive...
about 1 month ago • 6 min read
If last week’s newsletter was solace in our struggles, next week’s will be a battle cry by Sean Frank. Today? Today is a celebration. Not only because we hit a profound milestone. Not only because that milestone was marked by the most perfectly fitted guest possible — Harley Finkelstein. It’s a celebration of the ecommerce community itself … 🥳 Mike Beckham on three lessons from Shopify’s president 🏆 Cody Plofker reveals your hidden “goldmine” + calculator 🤝 Five biggest headlines from this...
about 1 month ago • 9 min read
Struggling? You’re not alone. From one CEO facing a $20M cost to another’s stomach sinking — wondering if his company just got “destroyed” — today’s newsletter is a tactical, honest, and (I sincerely hope) … Above all encouraging look at the challenges our industry is facing. 🔥 Matthew Bertulli on how + why you should run into the fire 📉 Mike Beckham on what to do when life isn’t up & to the right 🤝 Special invitation so you don’t have to go through it alone Along with this week’s five...
about 2 months ago • 9 min read
If you’re reading this, a small miracle occurred. Amid your flooded inbox … an email broke through. You didn’t just see it. You clicked. And now, here we are. The question is … Can you do the same for your brand’s email marketing? 🥲 Karly Craig shows you how to make emails unignorable 💸 Michael Ludwig dominates the “scourge” of ecommerce 📊 Cody Plofker shares a star-studded 82-page playbook Plus, this week’s biggest headlines with links and executive summaries. Cody Plofker Jones Road Beauty,...
about 2 months ago • 11 min read
Are your assets … liabilities? We’re not talking about balance sheets. At least, not as they relate to your business. Today’s newsletter is on the pitfalls of being a high performer. And how your best personal assets can easily become your most destructive liabilities. 🏆 Mike Beckham reveals three unexpected keys to excellence — the last one is about getting good at quitting 🤑 Cody Plofker shows you how to “squeeze” more from your customer journey — in the very best sense possible 📈 5 biggest...
2 months ago • 8 min read
Forget complexity. Let’s get simple without getting simplistic. Three ecommerce formulas to rule them all … ripe with raw honesty about what happens when you break them. 📊 Sean Frank reveals the “math” of being a merchant 🤑 Cody Plofker with how to unlock a new profit center 🗞️ Five headlines in trending consumer news + a bonus Cody Plofker Jones Road Beauty, CEO Turn Your Confirmation Page into Your Newest Profit Center It’s a common ecommerce headache you can probably relate to … shrinking...
2 months ago • 7 min read