💰 Matt Bertulli offers you his 2026 planning playbook (free) 🎁 Derek Lauermann inspires with holiday gifts + campaigns 🖨️ Connor MacDonald shows how he prints incremental profit 🎯 Tyson Drake reveals a framework to dominate market share 🤑 Cody Plofker shares four positions he’s hiring for right now And, the top five headlines from this week in consumer (DTC) news — including Shopify’s latest release. Matthew Bertulli CEO, Lomi & Pela Case Are You Prepared for 2026? Last week, I spent two days...
3 days ago • 11 min read
It’s not the money you make. It’s the money you keep. Sound cliché? Of course. That doesn’t mean it isn’t true. 💰 Mehtab Bhogal shows you 10 ways to generate more profit 🤐 Cody Plofker reveals a “hidden opportunity” to lift margin 📺 Connor MacDonald shares how to scale your brand on TV 🏠 Sean Frank invites you to hang out with him in a mansion 📈 Top five headlines from this week in consumer (DTC) news But First After 75 responses from you wonderful people … My fancy Sheet randomizer formula...
11 days ago • 10 min read
Black Friday broke all the records. At least, that’s what the headlines say. The question is … did they for you? Even more importantly, if they didn’t (1) are you alone, and (2) what can you do about it? That’s what today’s newsletter is all about. 📊 Sean Frank reveals the real numbers + what they mean 🏆 Mike Manheimer shares five ways to keep momentum 🤑 Connor Rolain on how to print more profit in your funnels Plus, this week’s top-5 headlines in consumer news with links and executive...
17 days ago • 9 min read
This one is all about you. A few days ago, I sent out a request on X (Twitter) and LinkedIn. We want to support you by featuring ten “unsung” brand heroes in a special Black Friday newsletter. The criteria? Not 9-figures Not usual suspects Not behemoths Your response was incredible. In fact, a bit overwhelming. You lovely people forced me to do the unthinkable … Expand the list of ten to over 40 unsung hero brands, divided into five categories: Apparel & Accessories CPG, Food & Beverage...
21 days ago • 2 min read
By this time next week … Black Friday, Cyber Monday will be in the books. So to be as helpful as possible, we’ve consolidated every holiday tip and tactic we’ve shared into a single checklist. Your it’s-not-too-late, there’s-still-time checklist. We also have the top five headlines from this week in consumer news with links + summaries. Connor MacDonald CMO, Ridge The Right Post-Purchase Matters Beyond AOV Lift Everyone knows post-purchase upsells boost AOV. We use them even smarter. Real...
25 days ago • 6 min read
🤑 Cody Plofker on full-funnel monitization for the holidays 🎁 Mehtab Bhogal shares five easy wins before Black Friday 🍬 Derek Lauermann on the what and why of Meta’s “GEM” Cody Plofker CEO, Jones Road Beauty Why Full-Funnel Monetization Beats More Traffic During Black Friday and the holiday rush, when traffic spikes 3-5x, your upselling strategy needs to work at every stage. Cart additions Checkout flow Post-purchase Thank-you pages Every one of those touchpoints is either revenue you’re...
28 days ago • 4 min read
It’s go time. The last thing you need is more “to-dos.” So, instead … today’s newsletter is entirely different from anything else we’ve sent. 🎁 Katy Mimari on how to not be OOO this holiday season 🏆 Jason Panzer on how to keep things simple with one rule 🤑 Cody Plofker on how to make more money per purchase Plus, this week’s top-5 headlines in consumer news with links and executive summaries. Katy Mimari Founder & CEO, Caden Lane Not OOO: Why & How to Bring Your (Holiday) Work Home Becoming...
about 1 month ago • 7 min read
Lock in. Strap down. And get ready. What you’re about to experience is an unabridged excerpt from our long-foretold Operators Guide to Expansion. The full playbook drops Thursday. 🔥 Connor MacDonald reveals Ridge’s entire channel strategy 💰 Cody Plofker wants you to make more money per checkout 📈 Top five headlines from this week in consumer (DTC) news Cody Plofker CEO, Jones Road Beauty Getting Paid for the Checkout Methods You Already Offer I’ve always said … don’t touch the payment page...
about 1 month ago • 7 min read
🤑 Sean Frank on the best ROI (ever) + personalizing products 🏆 Mike Beckham reveals why you need to quit to be excellent 🎁 Matt Bertulli shares the greatest gift you can give yourself Sean Frank CEO, Ridge OOH ROI AOV and BFCM Someone sent me this picture of a massive billboard at the Vegas airport during the netsuite conference. I didn't pay for it. Best ROI on a software decision ever. Free OOH campaigns.Because Fulfil is Ridge's ERP. The pitch… Fulfil gets you live within weeks. 1 place to...
about 1 month ago • 7 min read