We interrupt your regularly scheduled Sean Frank “battle cry” with breaking news … It’s not the money you make. It’s the money you get to keep. Sound cliché? It is. But that doesn’t mean it isn’t true. 🤑 Mehtab Bhogal shows you five ways to make your DTC brand more profitable. 🙈 Cody Plofker reveals a “hidden opportunity” to lift margin per session. 📊 Connor MacDonald shares his worse-but-better Sheet + Loom (classic). Plus, the five biggest headlines from this week in consumer with executive...
8 days ago • 6 min read
If last week’s newsletter was solace in our struggles, next week’s will be a battle cry by Sean Frank. Today? Today is a celebration. Not only because we hit a profound milestone. Not only because that milestone was marked by the most perfectly fitted guest possible — Harley Finkelstein. It’s a celebration of the ecommerce community itself … 🥳 Mike Beckham on three lessons from Shopify’s president 🏆 Cody Plofker reveals your hidden “goldmine” + calculator 🤝 Five biggest headlines from this...
16 days ago • 9 min read
Struggling? You’re not alone. From one CEO facing a $20M cost to another’s stomach sinking — wondering if his company just got “destroyed” — today’s newsletter is a tactical, honest, and (I sincerely hope) … Above all encouraging look at the challenges our industry is facing. 🔥 Matthew Bertulli on how + why you should run into the fire 📉 Mike Beckham on what to do when life isn’t up & to the right 🤝 Special invitation so you don’t have to go through it alone Along with this week’s five...
23 days ago • 9 min read
If you’re reading this, a small miracle occurred. Amid your flooded inbox … an email broke through. You didn’t just see it. You clicked. And now, here we are. The question is … Can you do the same for your brand’s email marketing? 🥲 Karly Craig shows you how to make emails unignorable 💸 Michael Ludwig dominates the “scourge” of ecommerce 📊 Cody Plofker shares a star-studded 82-page playbook Plus, this week’s biggest headlines with links and executive summaries. Cody Plofker Jones Road Beauty,...
29 days ago • 11 min read
Are your assets … liabilities? We’re not talking about balance sheets. At least, not as they relate to your business. Today’s newsletter is on the pitfalls of being a high performer. And how your best personal assets can easily become your most destructive liabilities. 🏆 Mike Beckham reveals three unexpected keys to excellence — the last one is about getting good at quitting 🤑 Cody Plofker shows you how to “squeeze” more from your customer journey — in the very best sense possible 📈 5 biggest...
about 1 month ago • 8 min read
Forget complexity. Let’s get simple without getting simplistic. Three ecommerce formulas to rule them all … ripe with raw honesty about what happens when you break them. 📊 Sean Frank reveals the “math” of being a merchant 🤑 Cody Plofker with how to unlock a new profit center 🗞️ Five headlines in trending consumer news + a bonus Cody Plofker Jones Road Beauty, CEO Turn Your Confirmation Page into Your Newest Profit Center It’s a common ecommerce headache you can probably relate to … shrinking...
about 1 month ago • 7 min read
This year, Portland Leather Goods will … Manufacture 100k items a week Launch 10 new retail locations Generate $200M in revenue And today, its CEO reveals three hard-won lessons on the only two words guiding its growth. 👜 Curtis Matsko with why + how to become “marketing first” 💰 Connor MacDonald on the buying moment you’re ignoring 🗞️ Five biggest headlines from last week in consumer news Plus, one last hurrah — with a super-sized opportunity — to show your support. Connor MacDonald CMO,...
about 2 months ago • 8 min read
Is DTC easy? How about building a consumer brand? What if you’re a nine-figure, celebrity-backed behemoth? Then it has to be easy, right? Nope. And today’s newsletter proves it … Plus, we’ve also got tactics, breaking news, and a bonus “leak” you don’t want to miss. 💪 Jason Panzer reveals 10 lessons on “really hard” things 📚 Cody Plofker with a step-by-step optimization playbook 🗞️ 5 biggest stories from this week’s consumer headlines Cody Plofker Jones Road Beauty, CEO Your Checkout Is About...
about 2 months ago • 8 min read
Forget generalities. Today, Ridge’s CMO pulls back the curtain on how a +$100M brand plans for growth. From go-to-market lessons to top-of-funnel content, paid efficiency, expansion, and more. Plus, that’s not all … 🤑 Cody Plofker with how to create a new revenue stream 🚀 Connor MacDonald on GTM x 5 (2025) growth strategies 📊 Three resources on valuations, creative trends & CRO Along with this week’s trending headlines in consumer news + executive summaries. Cody Plofker Jones Road Beauty,...
2 months ago • 7 min read