The biggest threat to your brand isn’t a competitor. It’s your own mediocre, good-but-not-great products. And it might just be your mindset. 😵 Matt Bertulli provides five signals you should kill a product 🧠 Mike Beckham reveals the mindset that changed his life 🤖 Jason Panzer shares the tech that helped scale HexClad Plus, this week’s top-five headlines in consumer news with executive summaries. But First 👀 the Replays? If you couldn’t make last week’s live Growth Summit, or — if you could...
8 days ago • 13 min read
2026 is shaping up to be a banger. Not just because we’re perma-bulls on DTC. 💰 Sean Frank fires off 6 reasons why this year is going to “PRINT” for brands 🐻 Derek Lauermann shares 3 steps to diversify channels without losing signal 🚀 Matt Bertulli gives you a peek behind this Wednesday’s Growth Summit Plus, the top-five headlines in consumer news with executive summaries. Sean Frank CEO, Ridge Ignore the Bears: 2026 Will PRINT Everyone is freaking out. CACs up. Brutal competition. Building a...
15 days ago • 7 min read
Think all debt is created equal? It’s not. Finding a reliable guide to such a volatile subject is almost impossible. Today, we’ve got the most reliable, most battle-tested guide in all of ecommerce. 🔥 Mehtab Bhogal shares how to use debt to fuel growth without blowing it all up 💰 Cody Plofker gives HexClad three easy ways to carve out more AOV, CVR & RPO 🤩 Joanna Wallace invites you to our Growth Summit with 25+ DTC leaders Along with this week’s top-five headlines in consumer news and...
22 days ago • 9 min read
🏆 Matt Bertulli wants you to find out if your brand is winning 🤑 Cody Plofker audits Ridge’s funnel, Connor owes him a beer 💪 Derek Lauermann reveals how Grüns “compounds“ demand Plus, both Mike Beckham and Sean Frank unload their lessons from the first time these two titans have appeared together on a podcast. Ryan Bartlett and Ben Diamond — the founder and CEO of +$300M DTC monster, True Classic. We’ve also got the top-five headlines from this week in consumer news with summaries. Matt...
29 days ago • 9 min read
Welcome to the world of AI, where content is infinite, formats are familiar, and attention is no longer scarce. Can brands still win at organic? Absolutely. Today, we have proof from someone who’s done it … over and over and over. 💀 Isaac Medeiros on why virality is dead + how to scale organic 🤐 Cody Plofker on finding and fixing your “quiet” hemorrhages 💰 Connor MacDonald shares 3 don’ts and dos for selling more Along with the top five headlines from consumer (DTC) news, with links,...
about 1 month ago • 9 min read
More effort does not equal better results. Not in business. Not in life. Breakthrough results come from … Isolating the specific efforts without which the results you want would not have otherwise occurred. That’s incrementality. And it’s what today’s main piece is all about. 📊 Derek Lauermann shares 7 lessons on 7 incrementality tests 🏆 Matthew Bertulli provides his playbook for a winning culture 💪 Jason Panzer reveals what’s powering Hexclad’s expansion 🎥 Connor MacDonald invites you to a...
about 1 month ago • 7 min read
We don’t have a crystal ball for 2026. But we have the next best thing ... 💰 Connor Rolain reveals the easiest way to make more money without “big” goals 🥳 Cody Plofker shares 10 ecommerce predictions for 2026 and his 2025 scorecard 📈 Top 5 headlines from consumer (DTC) news with links and executive summaries Plus, last call for a star-studded evening. Connor Rolain Head of Growth, HexClad The Easiest Way to Make More Money Most brands cram Q1 with big goals. Which is great. Just not at the...
about 1 month ago • 7 min read
Did you know people with the first name “Connor” are three times as likely to become DTC growth experts? Need proof? It’s math ... 😋 Connor Rolain wants you to increase AOV just like HexClad 📊 Connor MacDonald with lessons on tens of millions in spend 💰 Sean Frank gives you two multi-million dollar revenue levers Plus, the top five headlines in DTC. Connor Rolain Head of Growth, HexClad 30 Minutes To Raise Your AOV We had a conversation with the team at Aftersell by Rokt. In half an hour,...
about 2 months ago • 8 min read
Welcome to 2026. And the dreams that come with it. No matter how last year ended … Today’s newsletter is all about helping you set and demolish your goals. 🐶 Sean Frank shares how to build your foundation for winning 💵 Matthew Bertulli asks seven questions to grow your revenue 📊 Cody Plofker gives you his playbook for fixing payback period 🛍️ Derek Lauermann reveals what he’s snacking on this “Q5” Then, the five top headlines in consumer news + an invitation to join us for dinner. Sean Frank...
about 2 months ago • 9 min read