Exciting. Thrilling. Terrifying. It’s launch day here at Operators. Yes, a new show. But far more nail-biting … a new brand we created ourselves. 😴 Cody Plofker reveals Winks + every step of start from zero 🤑 Connor MacDonald with the easiest way to increase profits 😯 Connor Rolain shares three Black-Friday tips and an invite Plus, the five top headlines in consumer. Connor MacDonald CMO, Ridge The Easiest Way To Make More Profit During Black Friday, Cyber Monday, you can spend buckets of...
7 days ago • 9 min read
We’ve done it before. Can we do it again? Four ecommerce titans have built $100M+ brands. And now, along with a new founder, you get to see … If they still have what it takes. 🤯 Matt Bertulli reveals we’re launching a new brand + building it in public 💰 Cody Plofker shares 8 easy ways to make more money from your upsells 🚀 Alex Beller invites you to grab a front-row, non-Sean-Frank-leaked seat Plus the five top headlines in consumer. Cody Plofker Advisor, Jones Road 8 Easy Ways to Make More...
14 days ago • 8 min read
🤔 Matt Bertulli, what’s a good conversion rate in 2026? 🤑 Abir Syed, what CAC + spend maximizes your profit? And the question all of DTC is asking … 🤠 Sean Frank, what happened with my Postscript leak? Plus the five top headlines in consumer. Matt Bertulli CEO, Pela + Lomi What’s a Good Q4 Conversion Rate For Your Category? Most CRO targest are one part educated and two parts guessing. But it impacts everything. From your revenue forecast and budget allocation to your media strategy and...
21 days ago • 9 min read
What does the tech stack behind a thriving $500M+ cookware brand look like? We’ve got the answer. 🔥 Connor Rolain reveals HexClad’s best-of-the-best tools 🤑 Matt Bertulli explains how small influencers can drive ROI 📊 Jason Panzer invites you to run mobile gaming ads today And the five top headlines in consumer. Matt Bertulli CEO, Pela + Lomi Not All Influencers Are Created Equal Last year Pela Case grew mid-double digits YoY. A big part of that was our influencer seeding program. We sent out...
28 days ago • 14 min read
💰 Kody Lukens shares how he avoided bankruptcy + set new record months 🤖 Connor MacDonald reveals Ridge’s AI customer support (70% lower cost) 🙌 Cody Plofker explains how Jones Road saved $1M building a bigger team Plus, a sneak peek at our next mastermind. Connor MacDonald CMO, Ridge Ridge Lowered Support Cost by 70% and Increased Satisfaction to 96% As a brand scales, so does … Ticket volume Support costs Expectations At Ridge, we needed a fast, affordable system to serve customers without...
about 1 month ago • 8 min read
Whatever you’re struggling with, another operator has already been there, fought to break through, and figured it out. Today’s newsletter is a goldmine of hard-won experience. 💸 Sean Frank reveals his $10M influencer marketing strategy 📖 Mehtab Bhogul shares 14 books to increase your margins 🎁 Cody Plofker gives away 20 new DTC operator playbooks Plus, the top five headlines in consumer. Sean Frank CEO, Ridge Six things I have learned after spending $10,000,000 on influencer marketing But I...
about 1 month ago • 8 min read
🤑 Connor Rolain on how HexClad added $2.3M incremental in 12 months 🥵 Derek Lauermann shares 5 brands winning summer + how you can, too 🤓 Aaron Orendorff (that’s me) doesn’t want you to read to the end of this email Plus, the top five headlines in consumer. Connor Rolain Head of Growth, HexClad Are You Letting Your Best Customers Spend as Much Money as Possible? Every ecom operator obsesses over the frontend of their funnel. Landing page PDP Checkout But at HexClad we unlocked $2.3M in...
about 2 months ago • 6 min read
Every marketing decision is a bet. Question is, do you know what you’re betting on? 🤑 Sean Frank shares why he spent ~$3M on mobile gaming ads at Ridge 📊 Michael Ting reveals how he 2x’d rev with no budget + no experience 🤖 David Baker gives away his AI Creator Pipeline that finds and recruits Plus, the top five headlines in consumer. Sean Frank CEO, Ridge I spent $2,872,421 on mobile gaming (and you should, too) AppLovin just opened to all advertisers. It is the S&P 500 ad platform that runs...
about 2 months ago • 8 min read
⚠️ Matt Bertulli warns leaders about vibe coding’s dangers and AI’s upside 📺 Connor Rolain reveals how HexClad increased its iROAS on CTV by 60% 🥳 Cody Plofker invites you to hang out with 100 operators at YouTube HQ 💰 Taylor Holiday shares his full AI prompt to get people to buy right now Plus, the top-five headlines in consumer. And in answer to your next question … yes, I’ll be sending out all the recordings + resources from last Thursday’s event later this week! Connor Rolain Head of...
2 months ago • 9 min read