⚠️ Matt Bertulli warns leaders about vibe coding’s dangers and AI’s upside 📺 Connor Rolain reveals how HexClad increased its iROAS on CTV by 60% 🥳 Cody Plofker invites you to hang out with 100 operators at YouTube HQ 💰 Taylor Holiday shares his full AI prompt to get people to buy right now Plus, the top-five headlines in consumer. And in answer to your next question … yes, I’ll be sending out all the recordings + resources from last Thursday’s event later this week! Connor Rolain Head of...
8 days ago • 9 min read
🤑 Connor MacDonald shares the number that matters more than CAC, CRO & AOV 🤩 Sean Frank reveals and rates the 47-tool tech stack that fuels his +$100M brand 🫠 Connor Rolain explains how he wastes millions in marketing spend but still wins Plus, the top five headlines in DTC. Connor MacDonald CMO, Ridge The Problem With CAC, CRO & AOV Most operators fight three battles separately. CAC CRO AOV A media buyer might push cheap SKUs to lower CAC. A CRO team might add discounts to lift conversion....
15 days ago • 11 min read
How does a CPG hydration brand scale from zero to 8-figures in under three years? As it turns out … No ads first 12 months Athletes, not influencers 1k+ package iterations Today, we’ve got the inside scoop. 🤯 Matty Martin shares five surprising lessons scaling Cadence 📚 Cody Plofker invites you to experience DTC’s new playbook 🗞️ Top-five headlines from this week’s consumer news stories Matty Martin Head of Marketing, Cadence How Cadence Scaled to 8-Figures: 5 Lessons I joined Cadence in...
22 days ago • 7 min read
Losing is inevitable. Winning can be, too. It all depends on how you respond to failure. 🤨 Mike Beckham with five lessons to turn failing into winning 💰 Cody Plofker on adding 6-figures to your thank-you page 📊 20+ leaders live on how to master the new “DTC playbook” Plus, the top-five headlines from this week’s consumer news with executive summaries. Cody Plofker CEO, Jones Road Beauty How We Added 6 Figures in Incremental Profit CAC is up 40% in two years. Which means thinner margins and...
29 days ago • 7 min read
🫣 Andrew Faris shows you the dark side of subscription LTV 🤑 Cody Plofker shares his favorite paid channel right now 🧐 Sean Frank with the five hardest ecommerce jobs to hire And, the top five headlines in consumer. Andrew Faris Founder, AJF Growth The Dark Side of Subscription LTV Every operator wants to build the perfect ecom business: High margin High LTV High TAM Low CAC Low OpEx Subscription seems like the holy grail. Brands will build their entire growth strategy around maximizing...
about 1 month ago • 10 min read
On the off chance someone asks me to sum up today’s email in eight words, here’s what I’d tell them: Increase margins. Stay in control. Protect the machine. 💰 Connor Rolain explains how HexClad added $2.3M revenue 😎 Sean Frank shares 7 steps to build a $100M+ per year brand 🤖 Matt Parkin gives you 20 tips to protect against cyberattacks 🤔 Matt Bertulli answers the question, “To bootstrap or raise?” Plus, this week’s top-five headlines. Connor Rolain Head of Growth, HexClad How HexClad Added...
about 1 month ago • 8 min read
Being digitally native no longer offers an edge. Neither does beautiful branding, paid acquisition, or even AI tools. How can a brand create its moat? The answer is in today’s email. 💀 Bryan Cano on Everlane’s exit + the new era (moat) for DTC 📦 Sharoon Thomas with 9 situations when warehousing works 📊 Top-five headlines from this week’s consumer news stories Sharoon Thomas Founder, Fulfil Should You Run Your Own Warehouse? For most DTC brands, a 3PL is the right answer … but “most” isn’t...
about 2 months ago • 7 min read
🚀 Derek Lauermann reveals how Huel grew to $250M + exited for $1.2B 🤑 Cody Plofker shares results from a holdout test sending 2x more texts 📊 Connor MacDonald gives you “weather reports” on every ad channel Plus, this week’s top-five headlines. Cody Plofker CEO, Jones Road Beauty We Sent 2x More Text Messages + Drove Incremental Revenue If you haven’t tested your SMS frequency, you should. Jones Road did this with a three-cell holdout. Control: 50% got 1 SMS/week Experiment: 25% got 2...
about 2 months ago • 5 min read
Today’s newsletter is a peek behind the curtain at one of the Operators’ most iconic brands … 🤑 Sean Frank shows you how Ridge attributes reliable revenue to ad views 🏆 Connor MacDonald shares the data + 5 lessons from Ridge’s best Q1 ever 🤖 Mike Manheimer follows up on Ridge’s AI SMS with an invitation Plus, the top five headlines in consumer. Sean Frank CEO, Ridge How to attribute rev to your ad views If someone views your: Meta videoSnap storyPinterest pin Does not click. Then buys days...
2 months ago • 6 min read