Who cares about a 0.7 ROAS if reorders make you profitable before cash runs out? That’s a big “if” … 🙃 Mike Beckham reveals when you can accept a first-order loss and when you can’t 😎 Sean Frank recommends a couple 20-year olds who should run your TikTok Shop 🤑 Jason Panzer wants to buy your stuff + we want to help you win on Black Friday Mike Beckham CEO, Simple Modern Do You Need to Be First-Order Profitable? When I started Simple Modern, I had no choice but make and keep money on every...
41 minutes ago • 6 min read
How much revenue is on your to-do list? ☐ Launch that new color☐ Test that hero product☐ Enter that next market Today’s email will make you question why you’re still waiting to find out. ✈️ Mike Beckham reveals how to go international without a new warehouse 📦 MacCoy Merkley shares why you should release more products and how 📈 Top 5 headlines from consumer (DTC) news with links + summaries Mike Beckham CEO, Simple Modern Expand Internationally Without Opening Another Warehouse Going global...
3 days ago • 9 min read
😯 Sean Frank reveals how he built a brand scorecard in <1 hour 🤑 Connor Rolain shares how Wild sold to Unilever for 9 figures 😎 Connor MacDonald gives 5 tips for winning AppLovin this Q4 Plus, the top headlines in consumer. Connor Rolain Head of Growth, HexClad How Wild Sold to Unilever for 9 Figures I don’t spend a lot of time listening to podcasts by our SaaS providers, but Fulfil has been on an absolute tear recently. BTS on the Ekster x Messi collab How Cuts aligns marketing + ops...
10 days ago • 8 min read
😎 Cody Plofker shares how he finds, pays + coaches creators 🤑 Matt Bertulli breaks down subscription offers and retention 📈 Jason Panzer reveals seven ways to drive traffic to Amazon BONUS Grab our free Creative Supply Chain Resources: 6-Step Framework Creator Brief Template Hook Training Guide Matt Bertulli CEO, Pela + Lomi What Thousands of Subscription Brands Taught Us Most brands launch subscriptions the same way: a fat first-order discount in the buy box, a confirmation email, and a...
14 days ago • 7 min read
🏆 Mike Beckham reveals why you need to quit to be excellent 🤓 Sharoon Thomas provides his ops checklist for CPG brands 💸 Sean Frank explains how to escape ridiculous email billings Plus, the top headlines in consumer. Sharoon Thomas Founder, Fulfil Omnichannel CPG Operations Checklist The best ERP is the one made to handle what makes omnichannel CPG operations hard. After building Fulfil to be the backbone of brands like Grüns and Cora, I’ve learned there are nine things your system needs to...
17 days ago • 9 min read
Today’s email is about creating irresistible offers. But it is not about bigger discounts. Instead … 🤩 Matt Bertulli step-by-step on how to get people to buy more 🤖 Cody Plofker reveals his AI-pilled email + retention system 🤑 MacCoy Merkley with how he funds his revenue stack for free Four 9-figure executives + one new operator are building an ecommerce brand in public. Cody Plofker Advisor, Jones Road How I Built Winks’ AI Email System We’re a five-person team, but Matt and I are the only...
21 days ago • 6 min read
🤠 Nate Lagos drops a 3-step playbook to craft winning ads 🤑 Connor MacDonald with how to cut your email bill by 50% 🤩 Connor Rolain reveals how HexClad 2x’d their site opt-ins Plus, the top five headlines in consumer. Connor MacDonald CMO, Ridge How Much Are You Paying For Email Every Month? Email platforms have been double dipping. As your list grows, they charge you more. And when someone signs up with multiple emails, you pay for them more than once. The good news? Postscript is taking on...
24 days ago • 7 min read
How does a new brand with only 12 reviews and zero organic presence convert customers on Meta? 💰 Cody Plofker reveals how to sell a new product with no track record 😎 Sean Frank recommends a couple 20yr olds to run your TikTok Shop 📊 Matt Bertulli shows you how to benchmark your Black Friday numbers Sean Frank CEO, Ridge Too unc for TikTok Shop? Hire 20yr olds. TikTok Shop will surpass $100B GMV globablly this year. At Ridge, it does six figures a month. too unc to be on TikTok Shop-Just hire...
28 days ago • 6 min read
Here’s what this email doesn’t have. Cliché advice to start your sale earlier + discount deeper. Short-sighted tactics that’ll leave you, your brand, and your customers hungover after the holidays. And the best thing it doesn’t have? A framework that’s too-little, too-late. Instead, this is a month-by-month breakdown of how to win Black Friday and launch into 2027 🥳 Cherene Aubert reveals a holiday plan for driving Q4 → Q1 💸 Derek Lauermann shares how to spend your next ad dollar 🗞️ Top five...
about 1 month ago • 11 min read