🚨 Sean Frank with an unsolicited warning + two free resources

✅ Cody Plofker shares one checklist along with two “checklists”

🤑 MAËLYS’ CMO steps into the light to reveal a $150M+ brand

If you signed up for yesterday’s Operators Masterclass, the replays will be hitting your inbox early next week!

As soon as they’re ready, we’ll send them.

Sean Frank CEO, Ridge

This Is a WARNING and Some Helpful Things

A few days ago, I asked my followers what the *worst* software they ever paid for was.

I thought it would be helpful.

It is worth scrolling through.

NetSuite had the most votes
including this from Cody from MOps.

Cody Plofker @codyplof @SeanEcom Netsuite. I just wish a podcast I listened to had an ad for an alternative. Sean Frank @SeanEcom whats the worst software you have ever paid for? 1:15 AM • Oct 26, 2025 0 Retweets 40 Likes Read 12 replies

​

HE MUST SKIP OVER ALL my Fulfil podcast ad reads…Cody I hope you see this!

There is a reason I chose Fulfil instead of NetSuite for my ERP. And why Chad at Grüns followed in my footsteps.

Fulfil gets you live within weeks -
1 place to manage your orders, inventory, accounting, EDI, purchasing, and manufacturing.

No expensive middleware
No third-party consultants
No broken integrations

Especially not during Black Friday.

Plus, they give so much free value away to the DTC community.

They launched a warehouse bin location label generator to help organize your warehouses.

And Claude skills to help you determine your most profitable free shipping threshold.

Fulfil paid us to share it with you. But yesterday ST (Sharoon Thomas, Fulfil's CEO) posted it in response to Patrick Coddou.

Patrick is a great operator. He was impressed. He was not paid. You should try it out.

A NetSuite consultant would charge you. Fulfil gives away these resources for free.

The warning - do not be like Cody.

The helpful things are above.
And this button is helpful too

Cody Plofker CEO, Jones Road

Channel Expansion “Checklists”

Yesterday, we hosted the live Operators Masterclass on Channel Expansion. The replays will be available soon.

Each of the Marketing Operators brought checklists.

Even though Connor MacDonald was quick to point out that Connor Rolain and mine were not real checklists because neither of us put boxes you could check on ours …

First, here’s mine (make a copy link).

• 13 channels
• Funnel stage
• Creative lift
• Measurement
• Who should test
• And notes

Second, this is Connor Rolain’s “checklist.”

He focused on how to (1) launch and (2) scale non-click or less-click-based channels + measurement methodologies.

Third, Connor Mac’s … the real checklist. Most importantly, there are boxes to check in his.

1. Assessment
2. Pre-launch
3. Post-launch

They’re useful on their own.

But they’re even more practical if you also watch the Operators Hotline portion of the masterclass.

If you missed yesterday …

THE (TITANS) FEED

Operators Titans E006: MAËLYS With Co-Founder & CMO Yariv Citron

Motivation is a lie. And this one is special.

Beauty brand MAËLYS will hit $150M+ in 2025. But until now, co-founder & CMO Yariv Citron has stayed quiet.

Today’s Operators Titans episode breaks the silence.

• Failure to category creation
• Law school to Facebook ads
• DTC to omnichannel beast

Possibly the most inspiring episode we’ve done yet.

Not because MAËLYS launched with Khloé Kardashian as the “face.” Not because Yariv and his co-founders bankrolled with personal guarantees. Not even because of its success.

All of that pales in comparison to Yariv’s discipline, commitment, and passion …

Watch the full episode here ↓

 They’re Coming! 

One last reminder …

With thanks and anticipation,
Aaron Orendorff 🤓
Chief Content Officer

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