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Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
🤑 Connor MacDonald shares the number that matters more than CAC, CRO & AOV 🤩 Sean Frank reveals and rates the 47-tool tech stack that fuels his +$100M brand 🫠 Connor Rolain explains how he wastes millions in marketing spend but still wins Plus, the top five headlines in DTC. Connor MacDonald CMO, Ridge The Problem With CAC, CRO & AOV Most operators fight three battles separately. CAC CRO AOV A media buyer might push cheap SKUs to lower CAC. A CRO team might add discounts to lift conversion....
How does a CPG hydration brand scale from zero to 8-figures in under three years? As it turns out … No ads first 12 months Athletes, not influencers 1k+ package iterations Today, we’ve got the inside scoop. 🤯 Matty Martin shares five surprising lessons scaling Cadence 📚 Cody Plofker invites you to experience DTC’s new playbook 🗞️ Top-five headlines from this week’s consumer news stories Matty Martin Head of Marketing, Cadence How Cadence Scaled to 8-Figures: 5 Lessons I joined Cadence in...
Losing is inevitable. Winning can be, too. It all depends on how you respond to failure. 🤨 Mike Beckham with five lessons to turn failing into winning 💰 Cody Plofker on adding 6-figures to your thank-you page 📊 20+ leaders live on how to master the new “DTC playbook” Plus, the top-five headlines from this week’s consumer news with executive summaries. Cody Plofker CEO, Jones Road Beauty How We Added 6 Figures in Incremental Profit CAC is up 40% in two years. Which means thinner margins and...