Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
Black Friday: Featuring +40 of You!
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Operators Newsletter
Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
By this time next week … Black Friday, Cyber Monday will be in the books. So to be as helpful as possible, we’ve consolidated every holiday tip and tactic we’ve shared into a single checklist. Your it’s-not-too-late, there’s-still-time checklist. We also have the top five headlines from this week in consumer news with links + summaries. Connor MacDonald CMO, Ridge The Right Post-Purchase Matters Beyond AOV Lift Everyone knows post-purchase upsells boost AOV. We use them even smarter. Real...
🤑 Cody Plofker on full-funnel monitization for the holidays 🎁 Mehtab Bhogal shares five easy wins before Black Friday 🍬 Derek Lauermann on the what and why of Meta’s “GEM” Cody Plofker CEO, Jones Road Beauty Why Full-Funnel Monetization Beats More Traffic During Black Friday and the holiday rush, when traffic spikes 3-5x, your upselling strategy needs to work at every stage. Cart additions Checkout flow Post-purchase Thank-you pages Every one of those touchpoints is either revenue you’re...
It’s go time. The last thing you need is more “to-dos.” So, instead … today’s newsletter is entirely different from anything else we’ve sent. 🎁 Katy Mimari on how to not be OOO this holiday season 🏆 Jason Panzer on how to keep things simple with one rule 🤑 Cody Plofker on how to make more money per purchase Plus, this week’s top-5 headlines in consumer news with links and executive summaries. Katy Mimari Founder & CEO, Caden Lane Not OOO: Why & How to Bring Your (Holiday) Work Home Becoming...