Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
Black Friday: Featuring +40 of You!
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Operators Newsletter
Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
Ridge partnered with Tony Hawk for its 6th annual sweepstakes + gave away over $500k in prizes. 50% YoY growth; 8-figure campaign. But this isn’t a flex. Instead … 🤑 Connor MacDonald answers 5 questions to help you launch your own 🥸 Cody Plofker reveals how Jones Road took down +1,600 counterfeits 😯 Sean Frank explains why email is unc and how it is (finally) getting fixed Plus, the top five headlines in consumer. Cody Plofker Advisor, Jones Road How We Eliminated Counterfeit Brands at Jones...
One new sleep brand. Four 9-figure executives. Five packaging concepts on the table. How should you decide? Which did we choose? If you’ve even wondered about design + branding … here’s our entire process. 1️⃣ Audit the category + find the gap2️⃣ Design with high conviction 3️⃣ Sell to the untapped market4️⃣ Avoid competitor’s colors5️⃣ Get real-time market feedback Sean Frank CEO, Ridge >50% of shopify brands do NOT peak during BFCM If you try to compete in the Meta auction, strong gifting...
Three weeks ago, four 9-figure executives + one new operator launched a brand. We’re building in public. The product took them 12 months. 😴 Sean Frank reveals how they created a sleep supplement 🏆 Olivia Kory gives you 24 hrs to nominate your top marketer 💬 Connor Rolain shares how HexClad is testing SMS marketing Plus, the top five headlines in consumer. Olivia Kory CMO, Haus Last Chance to Nominate Your Top Marketers of 2026! Many industry lists reward whoever has the biggest following or...