Black Friday: Featuring +40 of You!


This one is all about you.

A few days ago, I sent out a request on X (Twitter) and LinkedIn.

We want to support you by featuring ten “unsung” brand heroes in a special Black Friday newsletter.

The criteria?

  • Not 9-figures
  • Not usual suspects
  • Not behemoths

Your response was incredible.

In fact, a bit overwhelming. You lovely people forced me to do the unthinkable …

Expand the list of ten to over 40 unsung hero brands, divided into five categories:

  1. Apparel & Accessories
  2. CPG, Food & Beverage
  3. Gifting & Home Goods
  4. Games, Pets & Children
  5. Personal Care & Health

Plus, there’s a surprise 🎁 at the end.


 Apparel & Accessories 

Trek Light
Pay what you can

Masterfully executed from both a technical and ethos perspective, this one is worth clicking through even if all you do is behold Seth + his team’s dev brilliance.

Rainier Watch
30% off + BOGO by SKU

Its founder, David Lindahl, also created an Everything Bundle for the low, low price of $1,356.25. And there’s a special surprise if you scroll to the end of this email.

Blurrd Goods
$10 off + $15 off three

Glade Optics
Up to 65% off select SKUs

sophiegrace
30% off sitewide sale

Glumur
Up to 40% off select SKUs

Co.Thirty Six
30% off sitewide sale

Sullen Clothing
Up to 50% off by collections

AtomicChild
20% off; code blackfriday


 CPG, Food & Beverage 

D’on Cosmetics
Bundle sales by $-off

BoostCous
10% off; new customers

Pure Over
Tiered: 20%, free gift, 25%

Hummii
Up to 53% off select SKUs

Popsmith
20% off; HOLIDAYPOP

As you can see, Dave Stickland (true to form) didn’t even nominate himself. Instead, he shared …

Elevated Craft
$-off & %-off gift sets

Unicorn Snot
BOGO + free shipping

Boredwalk
15% off, 20% off $150


 Gifting & Home Goods 

Ugmonk
20%-35% off sitewide

Wicked Warlock
Tiered: 20%, 30%, 40%

World of Books
$2.99 per book; BOGO

MiRēDē
Tiered: 15%, 25%, 35%

Allegiance Flag Supply
Up to 25% off sitewide

Discount Catholic Products
15% off sitewide sale

Eterna Goods
25% off + free shipping


 Games, Pets & Children 

Spikeball
20% off sitewide sale

Stimara
Up to 42% off select SKUs

Playfield
Up to 30% off select SKUs

Travel Cat
20% off with code OPS

Catbox
30% off + free gift

Impact Dog Crates
20% off sitewide + free gifts


 Personal Care & Health 

Leaf Shave
Up to 39% off bundles

Beast Gear
25% off sitewide sale

Yoga Strong
30% off + free shipping

Fungies
50% off new subscribers

Pedestrian Project
25% off sitewide sale

Riven: Probiotic Mouthwash
10% off first-time orders

Happy Tooth
65% off family bundle

Sunny Within
Up to 44% off + free gift

Kaffa Energy
BOGO + free shipping

Santevia
Up to 30% off select SKUs

Rorra
Up to 40% off + free shipping


 The Surprise 🎁 

If you write back to this email showing proof-of-purchase from any one of the unsung hero brands …

I’ll pick one to send Rainer Watch’s Everything Bundle!

This is not a contest. There are no “winners.” This is just a cool way to help support David + the rest of the brands.

Reply with a screenshot. I’ll put everyone who does into a Google Sheet. Run a randomizer through ChatGPT.

And announce who gets it on Monday.

With thanks and anticipation,
Aaron Orendorff 🤓
Chief Content Officer


Operators Newsletter

Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.

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