Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
Black Friday: Featuring +40 of You!
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Operators Newsletter
Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.
Losing is inevitable. Winning can be, too. It all depends on how you respond to failure. 🤨 Mike Beckham with five lessons to turn failing into winning 💰 Cody Plofker on adding 6-figures to your thank-you page 📊 20+ leaders live on how to master the new “DTC playbook” Plus, the top-five headlines from this week’s consumer news with executive summaries. Cody Plofker CEO, Jones Road Beauty How We Added 6 Figures in Incremental Profit CAC is up 40% in two years. Which means thinner margins and...
🫣 Andrew Faris shows you the dark side of subscription LTV 🤑 Cody Plofker shares his favorite paid channel right now 🧐 Sean Frank with the five hardest ecommerce jobs to hire And, the top five headlines in consumer. Andrew Faris Founder, AJF Growth The Dark Side of Subscription LTV Every operator wants to build the perfect ecom business: High margin High LTV High TAM Low CAC Low OpEx Subscription seems like the holy grail. Brands will build their entire growth strategy around maximizing...
On the off chance someone asks me to sum up today’s email in eight words, here’s what I’d tell them: Increase margins. Stay in control. Protect the machine. 💰 Connor Rolain explains how HexClad added $2.3M revenue 😎 Sean Frank shares 7 steps to build a $100M+ per year brand 🤖 Matt Parkin gives you 20 tips to protect against cyberattacks 🤔 Matt Bertulli answers the question, “To bootstrap or raise?” Plus, this week’s top-five headlines. Connor Rolain Head of Growth, HexClad How HexClad Added...