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Operators Newsletter

Black Friday: Featuring +40 of You!

Published 5 months ago • 2 min read

This one is all about you.

A few days ago, I sent out a request on X (Twitter) and LinkedIn.

We want to support you by featuring ten “unsung” brand heroes in a special Black Friday newsletter.

The criteria?

  • Not 9-figures
  • Not usual suspects
  • Not behemoths

Your response was incredible.

In fact, a bit overwhelming. You lovely people forced me to do the unthinkable …

Expand the list of ten to over 40 unsung hero brands, divided into five categories:

  1. Apparel & Accessories
  2. CPG, Food & Beverage
  3. Gifting & Home Goods
  4. Games, Pets & Children
  5. Personal Care & Health

Plus, there’s a surprise 🎁 at the end.

 Apparel & Accessories 

​Trek Light​
Pay what you can

Masterfully executed from both a technical and ethos perspective, this one is worth clicking through even if all you do is behold Seth + his team’s dev brilliance.

​Rainier Watch​
30% off + BOGO by SKU

Its founder, David Lindahl, also created an Everything Bundle for the low, low price of $1,356.25. And there’s a special surprise if you scroll to the end of this email.

​Blurrd Goods​
$10 off + $15 off three

​Glade Optics​
Up to 65% off select SKUs

​sophiegrace​
30% off sitewide sale

​Glumur​
Up to 40% off select SKUs

​Co.Thirty Six​
30% off sitewide sale

​Sullen Clothing​
Up to 50% off by collections

​AtomicChild​
20% off; code blackfriday

 CPG, Food & Beverage 

​D’on Cosmetics​
Bundle sales by $-off

​BoostCous​
10% off; new customers

​Pure Over​
Tiered: 20%, free gift, 25%

​Hummii​
Up to 53% off select SKUs

​Popsmith​
20% off; HOLIDAYPOP

As you can see, Dave Stickland (true to form) didn’t even nominate himself. Instead, he shared …

​Elevated Craft​
$-off & %-off gift sets

​Unicorn Snot​
BOGO + free shipping

​Boredwalk​
15% off, 20% off $150

 Gifting & Home Goods 

​Ugmonk​
20%-35% off sitewide

​Wicked Warlock​
Tiered: 20%, 30%, 40%

​World of Books​
$2.99 per book; BOGO

​MiRēDē​
Tiered: 15%, 25%, 35%

​Allegiance Flag Supply​
Up to 25% off sitewide

​Discount Catholic Products​
15% off sitewide sale

​Eterna Goods​
25% off + free shipping

 Games, Pets & Children 

​Spikeball​
20% off sitewide sale

​Stimara​
Up to 42% off select SKUs

​Playfield​
Up to 30% off select SKUs

​Travel Cat​
20% off with code OPS

​Catbox​
30% off + free gift

​Impact Dog Crates​
20% off sitewide + free gifts

 Personal Care & Health 

​Leaf Shave​
Up to 39% off bundles

​Beast Gear​
25% off sitewide sale

​Yoga Strong​
30% off + free shipping

​Fungies​
50% off new subscribers

​Pedestrian Project​
25% off sitewide sale

​Riven: Probiotic Mouthwash​
10% off first-time orders

​Happy Tooth​
65% off family bundle

​Sunny Within​
Up to 44% off + free gift

​Kaffa Energy​
BOGO + free shipping

​Santevia​
Up to 30% off select SKUs

​Rorra​
Up to 40% off + free shipping

 The Surprise 🎁 

If you write back to this email showing proof-of-purchase from any one of the unsung hero brands …

I’ll pick one to send Rainer Watch’s Everything Bundle!

This is not a contest. There are no “winners.” This is just a cool way to help support David + the rest of the brands.

Reply with a screenshot. I’ll put everyone who does into a Google Sheet. Run a randomizer through ChatGPT.

And announce who gets it on Monday.

With thanks and anticipation,
Aaron Orendorff 🤓
Chief Content Officer

Operators Newsletter

Sean Frank, Matt Bertulli, Mike Beckham & Jason Panzer

Get weekly guidance from the world’s greatest nine-figure executives, ecommerce marketers, and DTC-content creators. The minds behind Ridge, HexClad, Simple Modern, Lomi, Pela Case, Jones Road Beauty & more — curated by Aaron Orendorff.

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